Research

For our commercial we decided to do dunkin donuts because we all enjoy it. We started off by searching up dunkin donuts commercials on YouTube. But we soon realised we didnt knkw what conventions meant so we had to search it up. Most of the commercials were either cute or funny.  Since my group decided to do dunkin donuts we strictly watched dunkin commercials. We all brainstormed what we wanted to do and then started typing. We asksed our friend to borrow her laptop so we could watch videos. We decided to stray a little far away from the idea of a conventional dunkin commercial by featuring real people. 

The videos that our grouped watch showed that in the commercials it usually demonstrates people being in a better mood once they have coffee. It also shows people enjoying their drink or food that they have. The commercials have music that is very tranquil. It also have some special effects like pop art and exaggerated scenes like a man flying a plane. During the video, it is colorful most of the time. The commercials have people that talk about why they like Dunkin and that they would keep buying that product. At the end of all the commercials they promote the deals that they have which would attract people to buy it. These tactics persuade people to invest in their company.

Our idea is that since Dunkins motto is "America runs on dunkin" we're going to have people running while eating donuts. Were not going to do a conventional dunking donuts commercial. most dunking commercials only feature the food or drink being advertised. whereas, ours will have real people doing things because we thought the idea was cool. were going to find as many people as we can to run. were gonna ask our friends to help and their friends. were also gonna work at kats house on wednesday to brainstorm more. Were also going to buy donuts and iced coffee to put in our commercial. Well have people running while eating as an example of the motto "America runs on dunkin".